Starwood Prefered Guest - loyalty marketing
Redeeming your free hotel nights in most hotel loyalty programs often comes with several dates that are "blacked-out" or not valid because they are already easily booked dates like holidays and popular travel seasons. Starwood's point of difference promoted dates that were not "blacked-out" creating fun messaging opportunities to promote.
Starwood hotels include a large spectrum of finer hotel choices from Sheraton Resorts, W Hotels, Westin properties, The St. Regis Hotels and others.